Medical Sales, what are the skills required for success?

Selling in a medical environment is a unique experience. It can be hard to know what skills you need to develop and how those skills translate in the nuanced environment of medical sales.
We hosted a webinar with a psychometric testing expert and industry sales trainer to explore these key attributes and how you can ensure you’re equipped to transition into a medical sales role…

So what are the key competencies of a sales person:
A study that came out of Stanford University in the US showed that 75% of longterm job success depends on people skills while only 25% relies on technical knowledge. That’s not to say technical aptitude isn’t important though but it’s imperative, through the recruitment process, that companies can identify the overall profile of each candidate. That’s where Psychometric testing comes in…

What does psychometric testing evaluate?
Overall, a psychometric assessment evaluating sales ability considers your:

  • Cognitive Ability (ie your ability to gather information and apply it to new situations)
  • Soft Skills (ie. how you interact with others)
  • Personality tendencies (ie. how you are regardless of others)

So what are the key competencies for sales?

  • Logical Reasoning
  • Verbal Reasoning
  • Building Relationships (and having the Emotional Intelligence to do so)
  • Communication
  • Negotiation
  • Self-Insight
  • Resilience (Grit)
  • Sales Tenacity

Remember, if you don’t have these competencies naturally, you can develop them:

  • Embrace a radical candour
  • Have a growth mindset
  • Get feedback for self-reflection
  • Develop empathy for your prospects

Hear direct from the experts hers to learn more:
https://www.dropbox.com/s/385zbwx3xtjigaj/Webinar_Sales_28072020.mp4?dl=0

Leave a comment